Excellent article to share https://www.zdnet.com/article/how-commbank-is-training-its-machine-learning-customer-engagement-engine/
AI and machine learning are now being the backbone of a customer engagement engine. They will be keeping track of user behaviors and activities as they engage and interact with the company”s products and services. Once the CRM engine discovers a potential recommendation it would offer that on the spot. For eg. a failed sign up or registration form from a user would prompt the CRM engine to offer useful suggestions to the user
Incredible and hope it succeeds.