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Commbank is using AI CRM engine

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Excellent article to share https://www.zdnet.com/article/how-commbank-is-training-its-machine-learning-customer-engagement-engine/

AI and machine learning are now being the backbone of a customer engagement engine.  They will be keeping track of user behaviors and activities as they engage and interact with the company”s products and services.  Once the CRM engine discovers a potential recommendation it would offer that on the spot.  For eg.  a failed sign up or registration form from a user would prompt the CRM engine to offer useful suggestions to the user

Incredible and hope it succeeds.

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  1. MOHAN Agarwal Reply

    vision of the future. thanks for sharing

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